Privacy



Revised: July 21st, 2016.

This Privacy Policy is effective immediately for users registering accounts after that date and will become effective on Jan 16, 2016 for pre-existing users. This Privacy Policy describes our policies on the collection, use, and disclosure of information about you in connection with your use of our services, including those offered through our websites, emails, and mobile applications (collectively, the "Service"). The terms "we", "us", and "Prelook" refer to Prelook Inc., an Ontario corporation. When you use the Service, you consent to our collection, use, and disclosure of information about you as described in this Privacy Policy.


TABLE OF CONTENTS

  1.  Information We Collect and How We Use It
  2.  Cookies
  3.  Controlling Your Personal Data
  4.  Children
  5.  Security
  6.  Contact Information
  7.  Modifications to This Privacy Policy

1. INFORMATION WE COLLECT AND HOW WE USE IT

We may collect and store information about you when you use the Service. We use the information to fulfill your requests, provide the Service’s functionality, improve the Service’s quality, personalize your experience, track usage of the Service, provide feedback to third party businesses that are listed on the Service, display relevant advertising, market the Service, provide customer support, message you, back up our systems and allow for disaster recovery, enhance the security of the Service, and comply with legal obligations.

Among the information we collect, please note:

  1. Account Information: If you create an account on Prelook, we may store and use your full name, email address, zip code, and other information you may provide with your account, such as your gender and birth date. Your first name and last initial, as well as any photo you submit through the registration process, will be publicly displayed as part of your account profile. If you believe that someone has created an unauthorized account depicting you or your likeness, you can request its removal by flagging it.
  2. Public Content: The information that you contribute through the Service is intended for public consumption, including your perks, content, photos, videos, comments, likes, Events, lists, and account profile. We may display this information through the Service, share it with businesses, and further distribute it to a wider audience through third party sites and services.
  3. Communications: When you sign up for an account or use certain features, you are opting to receive messages from other Prelook users, businesses, and Prelook itself. You can manage some of your messaging preferences by logging into your account, but note that you cannot opt out of receiving certain administrative, transactional, or legal messages from Prelook. If you are a representative of a business listed on Prelook, we may contact you, including by phone or email, using the contact information you provide us, make publicly available, or that we have on record for your business.
  4. Activity: We may store information about your use of the Service, such as your search activity, the pages you view, and the date and time of your visit. We also may store information that your computer or mobile device provides to us in connection with your use of the Service, such as your browser type, type of computer or mobile device, browser language, IP address, mobile carrier, phone number, unique device identifier, advertising identifier, location (including geolocation, beacon based location, and GPS location), and requested and referring URLs.

2. Cookies

We, and third parties with whom we partner, may use cookies, web beacons, tags, scripts, local shared objects such as HTML5 and Flash (sometimes called "flash cookies"), advertising identifiers (including mobile identifiers such as Apple’s IDFA or Google’s Advertising ID) and similar technology ("Cookies") in connection with your use of the Service, third party websites, and mobile applications. Cookies may have unique identifiers, and reside, among other places, on your computer or mobile device, in emails we send to you, and on our web pages. Cookies may transmit information about you and your use of the Service, such as your browser type, search preferences, IP address, data relating to advertisements that have been displayed to you or that you have clicked on, and the date and time of your use. Cookies may be persistent or stored only during an individual session.

The purposes for which we use Cookies in the Service include:

Purpose Explanation
Processes Intended to remember information about how you prefer the Service to behave and look. For example, we use a Cookie that tells us whether you have declined to allow us to use your phone’s geolocation data.
Authentication, Security, and Compliance Intended to prevent fraud, protect your data from unauthorized parties, and comply with legal requirements. For example, we use Cookies to determine if you are logged in.
Preferences Intended to remember information about how you prefer the Service to behave and look. For example, we use a Cookie that tells us whether you have declined to allow us to use your phone’s geolocation data.
Notifications Intended to allow or prevent notices of information or options that we think could improve your use of the Service. For example, we use a Cookie that stops us from showing you the signup notification if you have already seen it.
Advertising Intended to make advertising more relevant to users and more valuable to advertisers. For example, we may use Cookies to serve you interest-based ads, such as ads that are displayed to you based on your visits to other websites, or to tell us if you have recently clicked on an ad.
Analytics Intended to help us understand how visitors use the Service. For example, we use a Cookie that tells us how our search suggestions correlate to your interactions with the search page.

Managing Cookies: It may be possible to disable some (but not all) Cookies through your device or browser settings, but doing so may affect the functionality of the Service. The method for disabling Cookies may vary by device and browser, but can usually be found in preferences or security settings. For example, iOS and Android devices each have settings which are designed to limit forms of ad tracking.


3. CONTROLLING YOUR PERSONAL DATA

Other users may be able to identify you, or associate you with your account, if you include personal information in the content you post publicly. You can reduce the risk of being personally identified by using the Service pseudonymously, though doing so could detract from the credibility of your contributions to the Service.


4. CHILDREN

The Service is intended for general audiences and is not directed to children under 18.


5. SECURITY

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet or via mobile device, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.


6. CONTACT INFORMATION

If you believe that Prelook has not adhered to this Privacy Policy, you may contact us online or write to us at the following address:

Prelook Inc.

Attn: Data Privacy Manager

145 Royal Crest Court, Unit 3

Markham, Ontario L3R 9Z4

Canada


7. MODIFICATIONS TO THIS PRIVACY POLICY

We may revise this Privacy Policy from time to time. The most current version of the Privacy Policy will govern our collection, use, and disclosure of information about you and will be located here. If we make material changes to this Privacy Policy, we will notify you by email or by posting a notice on the Service prior to the effective date of the changes. By continuing to access or use the Service after those changes become effective, you agree to the revised Privacy Policy.